Digital Marketing & SEO Specialists are becoming high in demand today as most of our offline activities are turning into digital or online. It’s not only in Malaysia but also globally where information is accessed on the internet.
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Digital Marketing & SEO Specialist
Digital marketing specialists take advantage of using online advertising.
Social media for example can be used to identify the niche, market, creating digital brand identity, and running marketing campaigns.
Digital marketing and SEO specialist may work independently, or part of a marketing team in a company or even in a digital agency such as Richard Ker Digital that’s based in Kuala Lumpur, Malaysia. The person is a specialist in social media, search engine optimisation or SEO, Search Engine Marketing (SEM) paid search, and more.
The aim to build awareness for the client’s brand or product. It helps to increase customer demand or convert potential buyers to customers. All of these take place online and is it the most efficient way to do marketing today.
This requires the specialist to understand the demographic, target market, the demands and the available tools. The demand for digital marketing and SEO specialist is growing at the rate of 20% yearly in the US.
What is SEO?
SEO is short for search engine optimisation.
It is a set of work or guideline to improve the search results on search engines like Google. Online searches are the most obvious ways for people to look for online content so there’s a need to have a good SEO setup to drive traffic and customers to a website.
Why is SEO Important?
SEO is important is an unpaid result shown on the search engine. The result is generated based on the algorithm built by the search engine company such as Google, Bing or Yahoo.
What you see once you made a search on certain keywords are based on what’s the most relevant to your query. Normally, the results you see on the screen are made up of ads which normally appear on top, followed by organic search results.
Now it’s important because most users don’t go beyond the first page on Google. That’s why a lot of work and attention needed to craft content that would favour the search engine’s algorithm.
That means what works today may not work tomorrow.
It’s important to work with a digital marketing & SEO specialist who is updated on the latest technologies.
What Does a Digital Marketing & SEO Specialist Do
This type of specialist requires multiple skills. Although it’s possible to self-learn but it needs a lot of experimenting, trial and error to generate good search results and marketing outcome.
The specialist must have attention to detail, has some analytical skills to measure the performance from the tools used and communication skills including verbal, writing and copywriting.
How To Find a Reliable Digital Marketing & SEO Specialist
If you’re trying to find a digital marketing and SEO specialist in Kuala Lumpur or Malaysia, it’s relatively easy to find someone online. Simply by doing a short search online, you can find hundreds of results including paid ads.
However, find a reliable one by seeing their previous work or portfolio. Someone who has done real work such as viral marketing which I have done extensively over the last 10 years.
The person must also be able to communicate with you on a regular basis to give timely update, results and prescriptive advice on how to further improve the outcome of the marketing.
How Digital Marketing & SEO Specialist Can Help Your Business
Like any other business, growth and profitability are the most important for your business.
Hiring a specialist allows you to focus on your business and to ensure all marketing campaigns can also run concurrently. If you need to find one, look no further and do reach out to me and I will give you free advice on your requirements.