Why Most Malaysian Businesses Are Losing on Social Media (And How You Can Actually Win)

You’ve probably seen this:
A business posts every day. They have a nice feed. Maybe even boost a few posts.

But… no real results. No leads. No sales. Just “likes” from friends and staff.

Sound familiar?

I see this all the time especially with Malaysian SMEs. We think we’re “doing” social media. But we’re just being present, not effective.

Here’s what’s really going on.

1. Posting Without a Game Plan

Most people are winging it.

“This week let’s post a product pic.”
“Oh it’s Father’s Day? Let’s wish all dads out there.”
“Got nothing? Just post a quote lah.”

Here’s the truth:

Random posting = no results.

If you don’t know why you’re posting something, don’t expect your audience to know why they should care.

2. Treating Social Media Like an Ad Board

Social media today is a conversation. Not a one-way shout fest.
But many brands are still yelling:

• “Promo RM10 only!”
• “Last day to buy!”
• “Check out our latest product!”

People will scroll past. Every. Single. Time.

Because nobody wakes up thinking, “I want to be sold to today.”
They want content that speaks to them, makes them feel something, or gives them something useful.

3. Measuring the Wrong Stuff

Still judging success by how many likes you get?

Likes don’t pay the bills.

The real questions are:

• Did anyone DM you?
• Did your website get clicks?
• Did someone actually buy something?

If you’re not tracking this… you’re playing a guessing game.

So… What Actually Works?

Here’s what we’ve learned from managing dozens of accounts:

1. Speak to humans, not algorithms.

What do they care about? What language do they speak? What annoys them?

2. Use content pillars.

Have a system. Not just vibes. Rotate between value, stories, proof, tips, humour, and CTAs.

3. Follow the funnel.

Create awareness. Build trust. Then ask for action.

Not the other way around. 98% of businesses do this mistake.

What We Do (That Most Don’t)

We don’t just “post nice content.”

We build a system that turns your content into a magnet.

We help you show up consistently with purpose, proof, and personality.

So if you’re tired of just posting and praying, let’s talk.

• Strategy
• Video content that converts
• Weekly execution with real results

WhatsApp us here and let’s build something that actually works.