Why Your Social Media Posts Aren’t Getting Engagement (And How to Fix It)
You post.
You wait.
And nothing happens.
No likes. No comments. No shares.
It feels like shouting into the void.
It’s not your business that’s boring.
It’s that most businesses are using social media the wrong way.
Here are three common reasons your posts don’t get engagement and what you can do to fix them.
1. Posting Randomly
If you only post when you “feel like it,” your audience has no reason to keep coming back.
It’s like running a shop with no opening hours.
The fix: Set a consistent rhythm (2x a week, daily or whatever is realistic). Consistency trains your audience to expect you.
2. Selling Instead of Storytelling
Too many brands treat social media like a catalogue. Post after post about the product.
But people don’t open TikTok, Instagram, or Facebook to be sold to they come for stories.
The fix: Share the why behind your brand, customer wins and even struggles. That’s what creates connection.
3. Chasing Trends Without Strategy
Jumping on every trending sound or meme might get you viewsbut not brand loyalty.
Engagement comes from alignment, not randomness.
The fix: Use trends sparingly and anchor them to your brand’s bigger narrative.
Conclusion
Engagement isn’t luck. It comes from structure, consistency, and the right kind of storytelling.
That’s what we do every day at Richard Ker Digital.
We help businesses turn random posts into a content system that builds trust, followers, and eventually customers.
If you’re tired of posting without results, let’s talk.
DM or email us to explore how we can manage and grow your brand’s social media on a retainer basis.